Slideshow
Who we are
Integrated counsel for cross-border business in Korea and beyond.
Agni Advisory Group advises international companies across market entry, established Korean operations, cross-border transactions, regulatory matters and complex disputes. We combine international legal rigor, commercial judgment and local execution so that each matter is managed as one connected mandate.
Enter
Market-entry strategy, intellectual property, regulatory readiness, entity setup and partner structuring.
Operate
Contracts, compliance, import and customs matters, local representation and ongoing operational support.
Transact
Cross-border commercial arrangements, distribution and licensing structures, negotiations and strategic partnerships.
Resolve
International arbitration and cross-border dispute resolution, from early assessment and settlement strategy through proceedings.
SELECTED MATTERS
Experience across market entry, commercial execution and dispute resolution.
Korean Market Entry and Licensing Transition for an Australian Fine Wool Business
Advising an Australian fine wool business on its transition from exploratory market entry to a structured Korean licensing and distribution platform.
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Luxury Brand Retail Pop-Up and Exhibition Operations in Korea
Planning and operating Korean department-store pop-ups and exhibition projects for international premium partners.
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Cross-Border Commercial Dispute Involving a Korean Buyer and Chinese Supplier
Coordinating with Korean counsel on a cross-border commercial dispute arising from an established raw-material supply relationship.
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All insights
24 August 2026
When the distributor becomes the risk
On 20 August 2026, Deckers Brands named E-Land as the new Korean distributor for HOKA. Korean trade press reported it as a...
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11 June 2026
At the French Residence in S.Korea: notes from French Art de Vivre 2026
On 10 and 11 June, Agni attended French Art de Vivre 2026 at the Residence of the French Ambassador in Seoul, by...
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02 June 2026
Agni Advisory Group Attends Italy’s National Day Reception in Seoul
Strengthening ties with Italy’s institutional and business community while supporting Italian brands in their engagement with the Korean market Agni Advisory Group...
Read moreInstitutional collaboration
Agni participates in trade programmes, buyer invitations and exhibitions organised by national trade agencies, diplomatic missions and industry bodies. These names describe institutional channels through which international commercial opportunities are developed and do not indicate endorsement.
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Discuss your cross-border objective.
Whether you are entering Korea, strengthening an established operation, structuring an international transaction or resolving a commercial dispute, we will define what the matter requires and how we can move it forward.
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